Bruce, a car enthusiast raised in Los Angeles, has been captivated by outdoor exploration and DIY modifications since his teenage years.
In 2018, he purchased a used F150, determined to transform it into the ultimate weekend camping rig. Yet, the reality of scattered parts, complex installations, and high costs sparked an epiphany:
“Why not create a modular design that lets everyone easily forge their own path?”
This vision ignited Pathfinder.